> > > House of Holland X Scott Ramsay Kyle collaboration for LCM SS17

House of Holland X Scott Ramsay Kyle collaboration for LCM SS17

House of Holland X Scott Ramsay Kyle collaboration for LCM SS17

House of Holland designer Henry Holland tuned to Nineties rave culture this season, his presentation providing a taste of the Haçienda, the famed nightclub in Manchester, England, that was at the epicenter of that scene. In one warehouselike room, a film of models dancing against a flashy, fluorescent background played on a loop, while in another live models hung out in denim dungarees, logo T-shirts and track pants.
 
Like the rave gear of yore, Holland’s logos cheekily played on big brands. To wit: The Marmite logo became “All Nite,” and the logo for Quavers chips “Ravers.” The designer also tapped embroidery artist Scott Ramsay Kyle to embellish the collection. Holland printed photos of Haçienda clubbers onto T-shirts, jeans and sweaters, and Kyle embroidered those images with a graphic, modern hand. One T-shirt, Holland said, bears a print of a raver’s face “looking a bit messy, but then we’ve embroidered over him to make him look really pretty.”

House of Holland Men’s Spring 2017 - Review By Nina Jones.

Photo credits: Antonio Salgado.