> > > Anne Massey speaks at BIID Annual Conference

Anne Massey speaks at BIID Annual Conference
18 June, British Institute of Interior Design, London

Anne Massey speaks at BIID Annual Conference 2015 - Who Do We Think We Are?

June 18th, 2015 8:45am - 4:00pm
RIBA, Jarvis Auditorium
66 Portland Place
London W1B 1AD

Professor Anne Massey is an invited speaker at the British Institute of Interior Design Annual Conference 2015 - Who Do We Think We Are? on the occasion of their 50th anniversary  (1965-2015).

About the event:

50 years since the founding of the BIID, it is time to take stock of our profession - where we've been, where we're going and what has shaped us along the way.

Now firmly fixed as a highlight of the interior design calendar, this year's conference will explore how media representations and how the public perception of interior designers shape how designers relate to clients, colleagues and each other.

This year, we will be sparking lively discussions and prompt debate with a programme that includes:

Who Were We? The Historical Context with Professor Anne Massey, Middlesex University. Anne will trace the rise of the interior designer in the post war era, examining the spaces between the profession of the interior decorator and the architect, as the new profession of interior design emerged at a time of economic recovery and social mobility.

The Pop-Culture Effect: Architectural historian, writer and broadcaster Tom Dyckhoff  will join Ann Booth-Clibborn, award winning producer of Changing Rooms, and Michelle Ogundehin, editor of Elle Decoration, to take part in a panel discussion and debate how the perception of interior designers in the UK has been shaped by their representation in popular culture. TV Programmes such as Changing Rooms, Grand Designs and the Great Interior Design Challenge have all contributed to the public’s view of interior design and the reputation of interior designers.  Our panellists will debate whether the result of all this exposure has been positive or negative. 

In Conversation With... Pioneering Furniture Designer and Retailer Zeev Aram OBE will be speaking to the BIID about his work over the past 50 years.

The New Design Democracy: Rose Etherington, Editor-in-Chief of Clippings.com and former editor of Dezeen, along with Gemma Smith, Industry Marketing Manager of Houzz.co.uk will explore how the explosion of the internet over the last 20 years has caused a sea change in interior design. No longer the gate-keepers of creativity and product sourcing, people can now source direct from suppliers, research design history, create their own mood-boards and more. How does the designer survive in this new age? 

The Multi-Disciplinary Designer: Anouska Hempel of Anouska Hempel Design will be discussing with Tim Gosling how with interior designers branching out into other areas of design, and vice versa, what implications will this have on the traditional interior designer?

The Rise of the Developer-Designer: We'll be looking at the rise of the "branded" property and the role of the interior designer as a strategic business asset.


Early-bird ticket rates are available until Friday, 8th May 2015.

Book this event.