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Phil Cleaver: keynote speaker at Colloquium on Design, Branding and Marketing
9-10 December 2014, Nottingham Trent University.

Phil Cleaver: keynote speaker at the 2nd International Colloquium on Design, Branding and Marketing

Phil Cleaver has been invited as keynote speaker at
2nd International Colloquium on Design, Branding and Marketing: "Relationships between Marketing and Design: Research, Practice and Education", 9-10 December 2014, Nottingham Trent University.

The relationship between marketing and design has a long heritage. This has been evident in the development of branding and identity, promotion, product development, retail design and currently online and multimedia consumer engagement. Over time the engagement with branding, corporate and service design has become more significant, with product, graphic and interior design spanning many facets of private and public sector marketing management. Less tangibly, creative approaches to marketing problems are demanded and more evident in an increasingly competitive and unpredictable environment. In terms of research methodologies and methods, both marketing and design have distinctive but often complementary approaches that merit further development.

The 2014 colloquium will examine current issues concerning the interface between marketing and design, with an emphasis on interdisciplinary connections between research, practice and teaching, exploring the use of research and practice to inform the content of marketing and design curricula. Some key questions which we aim to explore are:

How does creative thinking and practice influence marketing, research and the curriculum?
Is design used to maximum effect in marketing practice and theory?
How are design management strategies successfully adopted and incorporated into marketing and design curricula?
To what extent are visual images understood in local and global communities? How do mobile marketing and e-marketing solutions contribute?

The event is co-hosted by Nottingham Trent University, Middlesex University, The University of Lincoln and Bournemouth University.

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