> > > ADRI Seminar - Teal Triggs

Teal Triggs - 'Flair Magazine: Auteurist Publishing in an Age of Style'
26 November, 4:30pm, G230, Grove Building, Hendon Campus

Flair Magazine (1950-1951): Auteurist Publishing in an Age of Style

Seminar - Teal Triggs

Teal Triggs (Royal College of Art)

Thursday 21st November, 4:30pm

Room G230, Grove Building, Hendon Campus

Flair magazine’s significance was in its ‘visualness’ through which a new kind of design aesthetic emerged, involving cut-outs, embossed covers, avant-garde cartooning and illustration, and sophisticated fashion photography spreads. Prof. Triggs’ broader research project traces the publishing impact of Flair magazine in post-war America and the network of designers, illustrators and writers that its editor Fleur Cowles brought together to produce this remarkable lifestyle publication. Cowles was an ‘auteur’; she took creative control over the magazine and had a strong personal style. This permeated everything she did – from her journalism to her editorial vision. As a result, this raises an interesting question about the role of the editor in shaping a graphic design history. This talk will explore the publication from a design history perspective and examine the significance of the role of Cowles and her editorial direction as it relates to the magazine’s design.

Professor Teal Triggs is an educator, historian and writer whose research focuses primarily on histories of graphic design and illustration, design research methods, self-publishing and feminism. She is Professor of Graphic Design and Associate Dean of the School of Communication at the Royal College of Art and Adjunct Professor in the School of Media and Communication at RMIT, Australia. Her books include: Fanzines and The Typographic Experiment: Radical Innovations in Contemporary Type Design. She is co-editor with Prof. Leslie Atzmon of The Graphic Design Reader (forthcoming 2014).